HOW YOU SELL NEEDS TO CHANGE
Think You Know 2025 IT Budgets? Think Again
Navigating 2025: The True Story Behind Enterprise IT Budgets
Enterprise IT budgets are projected to grow by 5.5% to 8%, but this headline figure masks a more sobering reality. Once inflation is factored in, actual growth shrinks to 1.5% to 4%. This post-inflation adjustment reshapes the landscape, presenting a constrained fiscal environment that challenges how tech vendors approach sales and customer engagement.
Small Business Squeeze
For smaller companies or highly leveraged firms, the effect can be even greater. Inflation and Interest costs might force reductions in planned 2025 IT investments by 5% to 10%, especially if IT spending is highly discretionary and can be deferred.
Maximizing Value of AI Tools in Tech Sales
2025 will divide tech vendors who adapt and empower their teams with tactical, AI-enabled tools from those stuck in outdated approaches. Achieving Sales, Marketing and Customer Success KPIs goals depends on turning your teams into trusted problem solving advisors.
Get Ahead of Customers Do More With Less Mindset in 2025
Alignment Advisors, Inc has over 35+ years of global Technology Industry experience in coaching marketing, sales and customer success teams.
Unlike traditional training companies, we don’t just train your team—we coach them. Through our cutting-edge, video-based coaching approach, we empower your salesforce to master essential value storytelling that delivers results where it matters most - driving immediate, in-quarter wins
+9%
Revenue
Successful Sales & Marketing alignment can increase overall company revenue by 9%
+3% to 15%
Sales
Enablement
Average company increase in revenue with Sales Enablement investment is 3%. For Best Of Breed Enablement-Led Companies increase by 15%
+10% to 20%
Profits
Profit increase 10% to 20% when scaling & continuous application of enablement investment in sales & marketing
Source: McKinsey & Company