Align.Adopt.Close.
"It's not about training. It's all about coaching
and field adoption of your value Story"
- Tom Rousseau
Why Choose AAI For Storytelling Adoption Coaching
With over 35 years of proven expertise, AAI Inc. is your trusted global partner for value storytelling coaching for product, marketing, sales, and customer success teams. We have helped industry leaders like Dell Technologies, VIPRE Security Group, CDW, Ziff Davis, Spiceworks, Foundry/IDG and Zonda/Hanley Wood to achieve fast story adoption of their value-driven talk tracks across their customer-facing teams.
Laser-Focused On In-Quarter Deal Wins
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Proven coaching and courses designed to drive in-quarter revenue growth for fast, measurable impact.
Efficient, Hands-on Coaching Approach
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We provide a AI-enhanced authentic Storytelling approach tailored to both current and new customers
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Led by a a Head Coach with 35+ years of experience, having successfully coached thousands of sales and customer success reps in the tech industry.
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Many of our past students have gone on to become CROs and SVPs of Marketing & Sales, a testament to the long-term impact of our coaching approach.
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You gain as a direct extension of your team a trusted, highly skilled AI-lead coach that integrates seamlessly with your existing team, ensuring smooth alignment and immediate contributions.
More Than Training,
We Coach For Story Adoption
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Our video-based coaching approach and rating dashboard ensure faster adoption of your company’s value story by sales reps.
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This focus on adoption equips your team with the confidence and clarity to engage customers effectively, driving immediate and in-quarter sales wins.
15-Minute Free Knowledge Exchange: Gain Insights That Drive Results
Looking for 3rd party validation or a fresh perspective on your toughest challenges? Let’s have a focused, actionable conversation tailored to your priorities. Email Tomr@AlignmentAdvisors.com to schedule your free 15-minute session.
Here’s some examples of what we can chat about based on your role:
For Product Marketing Leaders: Stay Ahead of the Competition
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Value Story Alignment: Are your sales teams delivering your value story with clarity and impact?
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Competitive Intelligence: Are your battle cards and secret shopper insights giving you a true edge?
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Market Dominance: Do you understand your competitors better than they understand you?
For Sales Leaders: Are Your Teams Telling the Value Story You Need to Win?"
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Icebreakers That Grab Attention: Are your reps opening with messaging that converts?
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Deal-Closing Tools: Are your sales tools accelerating deal velocity or holding your team back?
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Future-Proofing Sales Roles: Is your SDR/BDR model effective, or is it time for AI-driven full-cycle AEs?
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Why Video Pitch Practice sessions for both current and onboarding reps has such fast payback in pipe building
For Customer Success Leaders: Maximize Retention and Referrals
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Retention Metrics: Did you achieve your 2024 retention goals and sustaining recurring revenue?
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Upselling Excellence: Are CS reps expanding accounts and finding new opportunities?
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Relationship Selling: Are your teams leveraging relationships for referrals and growth?
Why Take This Free Knowledge Exchange Call?
This isn’t generic advice—it’s a quick, powerful knowledge exchange with actionable insights tailored to your exact challenges. Email: Tomr@AlignmentAdvisors.com to schedule your session now!
The AAI Advantage: Compare Full-Time Enablement Employees Vs Fractional Partner
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McKinsey says it loud and clear: aligning departments and boosting sales enablement can drive 3%-15% revenue growth. But here’s the kicker — how many full-time enablement hires does it take to get there?
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You could be spending on average $401K annually (See chart below for headcount cost comparison) on three full-time employees in product marketing, marketing and sales enablement to create general training courses. Or you can partner with Alignment Advisors (AAI) and get fully tailored coaching packages for a fraction of the cost.
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With AAI, you’ll unlock growth, elevate your storytelling coaching, and achieve up to 75% savings per course — all without the cost or commitment of full-time staff and benefits.
Role | Base Salary (USD) | Bonus/ Commission % | Other Benefits (USD) | Total Compensation (USD) |
|---|---|---|---|---|
Global Sr. Sales Content Writer | $90,000 - $120,000 | 5 - 10 %
| $10.000 - $20,000
| $104.000 - $150,000
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Global Sr. Sales Trainer | $100,000 - $140,000 | 10 - 15 % | $12,000 - $25,000
| $122,000 - $186,000 |
Global Sr. Sales Enablement Director | $150,000 - $200,000 | 15 - 20 % | $15,000 - $30,000
| $187,500 - $270,000
|
